Editorial note: this guide is general information about how competitions, lotteries and gambling work in the UK. It is not advice, and it does not describe any specific promotion offered by Fortune Games. Rules, prices and regulations can change, so always check the operator’s current terms.
Is Daymade legit?
Yes — Daymade is a legitimate UK prize-draw platform. It launched in 2019 (originally as TripHunters), is backed by the lottery group Zeal Network, and runs subscription-based weekly draws alongside a free daily draw and a free postal route. As with any subscription service, the main thing to weigh is the recurring cost.
What Daymade is
Daymade is a London-based prize platform that offers at-home gifts, experiences and holidays as prizes. It operates as a prize draw rather than Gambling-Commission-licensed gambling, using a free entry route to stay within the rules. It is run by a UK-registered company, has an established trading history since 2019, and is backed by Zeal Network, a large European lottery business — all reassuring signs of legitimacy.
How it works
You pick numbers for the draws, and matching numbers move you up the prize tiers. Daymade offers paid membership tiers (such as a Lite and a Premium option) plus a free daily draw and a free postal entry for each draw. Draws are shown live on Instagram, winners are posted regularly, and the company plants a tree for entries through reforestation partners. Trustpilot ratings are strong, with the large majority of reviews positive.
Things to weigh up
Being legitimate does not make it a guaranteed win. It is a subscription, so costs recur until you cancel, and they can add up if you play multiple draws. Most wins are small — the company itself notes that the majority of winners match fewer numbers — and the odds on the headline prizes are long. Reported figures vary between sources, so treat any specific numbers as a general guide and check the live terms.
Frequently asked questions
Is Daymade gambling-licensed?
Daymade runs as a prize draw, using a free entry route, rather than as Gambling-Commission-licensed gambling. That is a common and lawful model for UK prize platforms.
Is there a free way to enter Daymade?
Yes. Daymade offers a free daily draw and a free postal entry route for its draws, alongside its paid subscription tiers, in line with prize-draw rules.
What are Daymade’s reviews like?
Daymade has a strong Trustpilot profile, with the large majority of its thousands of reviews positive. Most positive reviews come from players who have won smaller prizes.
What are the downsides?
It is a subscription, so costs recur, most wins are small, and top-prize odds are long. Set a budget you can afford and use the free route if you prefer not to pay.
Related guides: How do online raffles work? · What is a lottery subscription? · Are prize competitions worth it?
18+ only. Gambling should be fun, never a way to make money. Please play responsibly and only with money you can afford to lose. If gambling is affecting you or someone you know, free, confidential support is available 24/7 from the National Gambling Helpline on 0808 8020 133, run by GamCare. You can also visit BeGambleAware (begambleaware.org) or self-exclude from UK-licensed online operators through GAMSTOP (gamstop.co.uk).