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UKs Guilty Pleasures survey results

UKs Guilty Pleasures survey results

All Count
Number of people polled 2002
Ordering takeaway because I can't be bothered to cook 26.37% 528
Falling asleep in front of the television 25.22% 505
Having that extra slice of cake or scoop of ice cream 22.58% 452
Staying in my PJs all day 20.63% 413
Watching trash/reality TV 17.28% 346
Keeping a secret stash of chocolate for myself around the house 17.18% 344
Staying in bed late on a Sunday morning 16.73% 335
Watching soap operas - Eastenders, Coronation Street 16.58% 332
Watching Disney films and cartoons as an adult 16.48% 330
Having a whole pack of biscuits with a cup of tea 16.23% 325
Eating an entire packet of pringles on my own 15.93% 319
Listening to The Carpenters or ABBA or other cheesy tunes 15.63% 313
Watching daytime television when I'm ill 15.38% 308
McDonald's breakfasts 15.18% 304
Eating stinky foods - curries, garlic 14.79% 296
Eating food from my childhood e.g. spaghetti hoops on toast, fish finger sandwiches, Pot Noodle 13.84% 277
Eating cereal for dinner 13.14% 263
Still listening to my favourite teenage boy/girl bands (Spice Girls etc) as an adult 12.79% 256
N/A – I don't have any guilty pleasures 11.19% 224
Eating Nutella out of the jar 11.14% 223
Doing jigsaw puzzles 10.34% 207
Checking up on ex-boyfriends or girlfriends on Instagram/Facebook 9.04% 181
Reaching for the largest slices of pizza when sharing a Domino's take-away with my partner 8.59% 172
Buying myself flowers 8.49% 170
Having breakfast in bed 8.44% 169
Taking afternoon naps while working from home 7.99% 160
Pulling a sickie 7.14% 143
Playing on the games console when the kids aren't around 7.14% 143
Gnawing the bone of a t-bone steak to get the 'best bits' 7.04% 141
Spying on old school mates online to see if you are more successful than them 6.94% 139
Reading people's sms messages over their shoulder on public transport 6.44% 129
Eating the kid's leftovers in a restaurant when I've had a full meal myself 5.69% 114
Telling other parents how well my kids are progressing 4.75% 95
Bumming cigarettes on a night out even though I 'don't smoke' 4.55% 91
Going for a jog or a cycle but stopping off at a pub on the way home 4.50% 90
Secretly following celebs on social media 4.40% 88
Sneaking off for the day for a spa/massage 3.70% 74
Trying to find the naughty bits from Love Island online 3.55% 71
Beeping learner drivers 3.30% 66
Trolling people online 3.25% 65
Spreading gossip about my enemies at work 3.25% 65
Getting my parents to mow the lawn and then telling my spouse that I did it 2.70% 54
Prefer not to say 1.85% 37
Other, please specify 0.80% 16

How many times a week do you treat yourself to a guilty pleasure?

Less often than once a week, please specify, once every %s weeks 5.74% 115
1 24.63% 493
2 19.33% 387
3 14.14% 283
4 7.84% 157
5 7.74% 155
6 2.90% 58
7 3.70% 74
8 1.05% 21
9 1.35% 27
10 times a week or more, please specify 0.40% 8
N/A – I don't have any guilty pleasures 11.19% 224
Mean: ( Times a week) 2.48

On average, how much time each week do you spend on your guilty pleasure?

Checking up on ex-boyfriends or girlfriends on Instagram/Facebook All Count
N 181
Up to 1 hour 71.27% 129
2-3 hours 13.81% 25
4-5 hours 8.84% 16
6-7 hours 3.31% 6
8-10 hours 1.66% 3
11-15 hours 0.55% 1
16+ hours 0.55% 1
Mean: (Hours) 1.62
Watching trash/reality TV All Count
N 346
Up to 1 hour 20.52% 71
2-3 hours 39.31% 136
4-5 hours 20.52% 71
6-7 hours 9.54% 33
8-10 hours 5.78% 20
11-15 hours 2.02% 7
16+ hours 2.31% 8
Mean: (Hours) 3.78
Having that extra slice of cake or scoop of ice cream All Count
N 452
Up to 1 hour 81.86% 370
2-3 hours 10.18% 46
4-5 hours 4.42% 20
6-7 hours 2.43% 11
8-10 hours 0.88% 4
11-15 hours 0.00% 0
16+ hours 0.22% 1
Mean: (Hours) 1.14
Going for a jog or a cycle but stopping off at a pub on the way home All Count
N 90
Up to 1 hour 32.22% 29
2-3 hours 30.00% 27
4-5 hours 23.33% 21
6-7 hours 5.56% 5
8-10 hours 3.33% 3
11-15 hours 5.56% 5
16+ hours 0.00% 0
Mean: (Hours) 3.34
Trying to find the naughty bits from Love Island online All Count
N 71
Up to 1 hour 36.62% 26
2-3 hours 22.54% 16
4-5 hours 18.31% 13
6-7 hours 12.68% 9
8-10 hours 5.63% 4
11-15 hours 2.82% 2
16+ hours 1.41% 1
Mean: (Hours) 3.49
Taking afternoon naps while working from home All Count
N 160
Up to 1 hour 39.38% 63
2-3 hours 30.00% 48
4-5 hours 16.88% 27
6-7 hours 8.13% 13
8-10 hours 3.75% 6
11-15 hours 1.25% 2
16+ hours 0.63% 1
Mean: (Hours) 2.83
Trolling people online All Count
N 65
Up to 1 hour 52.31% 34
2-3 hours 13.85% 9
4-5 hours 13.85% 9
6-7 hours 9.23% 6
8-10 hours 9.23% 6
11-15 hours 0.00% 0
16+ hours 1.54% 1
Mean: (Hours) 2.91
Spying on old school mates online to see if you are more successful than them All Count
N 139
Up to 1 hour 61.15% 85
2-3 hours 14.39% 20
4-5 hours 12.23% 17
6-7 hours 7.19% 10
8-10 hours 3.60% 5
11-15 hours 0.72% 1
16+ hours 0.72% 1
Mean: (Hours) 2.22
Beeping learner drivers All Count
N 66
Up to 1 hour 34.85% 23
2-3 hours 30.30% 20
4-5 hours 13.64% 9
6-7 hours 18.18% 12
8-10 hours 1.52% 1
11-15 hours 1.52% 1
16+ hours 0.00% 0
Mean: (Hours) 3.06
Buying myself flowers All Count
N 170
Up to 1 hour 78.24% 133
2-3 hours 11.76% 20
4-5 hours 3.53% 6
6-7 hours 2.94% 5
8-10 hours 1.18% 2
11-15 hours 1.76% 3
16+ hours 0.59% 1
Mean: (Hours) 1.46
Eating the kid's leftovers in a restaurant when I've had a full meal myself All Count
N 114
Up to 1 hour 59.65% 68
2-3 hours 19.30% 22
4-5 hours 11.40% 13
6-7 hours 5.26% 6
8-10 hours 0.88% 1
11-15 hours 1.75% 2
16+ hours 1.75% 2
Mean: (Hours) 2.22
Eating an entire packet of pringles on my own All Count
N 319
Up to 1 hour 73.35% 234
2-3 hours 14.42% 46
4-5 hours 7.21% 23
6-7 hours 2.51% 8
8-10 hours 1.57% 5
11-15 hours 0.00% 0
16+ hours 0.94% 3
Mean: (Hours) 1.51
Reaching for the largest slices of pizza when sharing a Domino's take-away with my partner All Count
N 172
Up to 1 hour 72.67% 125
2-3 hours 12.21% 21
4-5 hours 5.81% 10
6-7 hours 5.23% 9
8-10 hours 1.74% 3
11-15 hours 1.74% 3
16+ hours 0.58% 1
Mean: (Hours) 1.75
Falling asleep in front of the television All Count
N 505
Up to 1 hour 44.75% 226
2-3 hours 33.66% 170
4-5 hours 11.49% 58
6-7 hours 5.15% 26
8-10 hours 2.57% 13
11-15 hours 0.40% 2
16+ hours 1.98% 10
Mean: (Hours) 2.52
Keeping a secret stash of chocolate for myself around the house All Count
N 344
Up to 1 hour 66.86% 230
2-3 hours 15.70% 54
4-5 hours 7.27% 25
6-7 hours 6.10% 21
8-10 hours 1.74% 6
11-15 hours 0.58% 2
16+ hours 1.74% 6
Mean: (Hours) 1.96
Having a whole pack of biscuits with a cup of tea All Count
N 325
Up to 1 hour 75.69% 246
2-3 hours 14.15% 46
4-5 hours 5.23% 17
6-7 hours 2.15% 7
8-10 hours 1.54% 5
11-15 hours 0.92% 3
16+ hours 0.31% 1
Mean: (Hours) 1.42
Reading people's sms messages over their shoulder on public transport All Count
N 129
Up to 1 hour 56.59% 73
2-3 hours 13.95% 18
4-5 hours 13.95% 18
6-7 hours 9.30% 12
8-10 hours 4.65% 6
11-15 hours 1.55% 2
16+ hours 0.00% 0
Mean: (Hours) 2.48
Spreading gossip about my enemies at work All Count
N 65
Up to 1 hour 41.54% 27
2-3 hours 27.69% 18
4-5 hours 13.85% 9
6-7 hours 7.69% 5
8-10 hours 6.15% 4
11-15 hours 3.08% 2
16+ hours 0.00% 0
Mean: (Hours) 2.98
Bumming cigarettes on a night out even though I 'don't smoke"" All Count
N 91
Up to 1 hour 48.35% 44
2-3 hours 13.19% 12
4-5 hours 8.79% 8
6-7 hours 14.29% 13
8-10 hours 10.99% 10
11-15 hours 4.40% 4
16+ hours 0.00% 0
Mean: (Hours) 3.46
Gnawing the bone of a t-bone steak to get the 'best bits"" All Count
N 141
Up to 1 hour 70.92% 100
2-3 hours 8.51% 12
4-5 hours 7.09% 10
6-7 hours 8.51% 12
8-10 hours 2.84% 4
11-15 hours 0.71% 1
16+ hours 1.42% 2
Mean: (Hours) 2.01
Getting my parents to mow the lawn and then telling my spouse that I did it All Count
N 54
Up to 1 hour 35.19% 19
2-3 hours 18.52% 10
4-5 hours 24.07% 13
6-7 hours 9.26% 5
8-10 hours 7.41% 4
11-15 hours 3.70% 2
16+ hours 1.85% 1
Mean: (Hours) 3.77
Telling other parents how well my kids are progressing All Count
N 95
Up to 1 hour 54.74% 52
2-3 hours 18.95% 18
4-5 hours 9.47% 9
6-7 hours 4.21% 4
8-10 hours 8.42% 8
11-15 hours 1.05% 1
16+ hours 3.16% 3
Mean: (Hours) 2.85
Listening to The Carpenters or ABBA or other cheesy tunes All Count
N 313
Up to 1 hour 48.56% 152
2-3 hours 29.39% 92
4-5 hours 13.74% 43
6-7 hours 3.51% 11
8-10 hours 2.56% 8
11-15 hours 0.64% 2
16+ hours 1.60% 5
Mean: (Hours) 2.39
Ordering takeaway because I can't be bothered to cook All Count
N 528
Up to 1 hour 69.89% 369
2-3 hours 19.51% 103
4-5 hours 6.82% 36
6-7 hours 1.33% 7
8-10 hours 1.52% 8
11-15 hours 0.38% 2
16+ hours 0.57% 3
Mean: (Hours) 1.51
Watching Disney films and cartoons as an adult All Count
N 330
Up to 1 hour 22.73% 75
2-3 hours 50.30% 166
4-5 hours 16.36% 54
6-7 hours 4.85% 16
8-10 hours 3.03% 10
11-15 hours 0.61% 2
16+ hours 2.12% 7
Mean: (Hours) 3.11
Staying in my PJs all day All Count
N 413
Up to 1 hour 13.08% 54
2-3 hours 11.38% 47
4-5 hours 13.80% 57
6-7 hours 16.22% 67
8-10 hours 12.35% 51
11-15 hours 8.47% 35
16+ hours 24.70% 102
Mean: (Hours) 8.19
Eating cereal for dinner All Count
N 263
Up to 1 hour 78.71% 207
2-3 hours 9.51% 25
4-5 hours 6.08% 16
6-7 hours 2.66% 7
8-10 hours 1.52% 4
11-15 hours 1.14% 3
16+ hours 0.38% 1
Mean: (Hours) 1.42
McDonald's breakfasts All Count
N 304
Up to 1 hour 79.28% 241
2-3 hours 9.87% 30
4-5 hours 5.26% 16
6-7 hours 3.95% 12
8-10 hours 0.33% 1
11-15 hours 0.33% 1
16+ hours 0.99% 3
Mean: (Hours) 1.37
Watching daytime television when I'm ill All Count
N 308
Up to 1 hour 18.18% 56
2-3 hours 35.39% 109
4-5 hours 27.92% 86
6-7 hours 10.06% 31
8-10 hours 4.55% 14
11-15 hours 1.62% 5
16+ hours 2.27% 7
Mean: (Hours) 3.87
Still listening to my favourite teenage boy/girl bands (Spice Girls etc) as an adult All Count
N 256
Up to 1 hour 43.36% 111
2-3 hours 33.98% 87
4-5 hours 11.72% 30
6-7 hours 5.08% 13
8-10 hours 3.52% 9
11-15 hours 1.17% 3
16+ hours 1.17% 3
Mean: (Hours) 2.58
Eating Nutella out of the jar All Count
N 223
Up to 1 hour 79.37% 177
2-3 hours 7.17% 16
4-5 hours 4.93% 11
6-7 hours 3.59% 8
8-10 hours 3.59% 8
11-15 hours 0.90% 2
16+ hours 0.45% 1
Mean: (Hours) 1.54
Eating stinky foods - curries, garlic All Count
N 296
Up to 1 hour 66.55% 197
2-3 hours 22.30% 66
4-5 hours 4.39% 13
6-7 hours 4.05% 12
8-10 hours 2.03% 6
11-15 hours 0.68% 2
16+ hours 0.00% 0
Mean: (Hours) 1.62
Pulling a sickie All Count
N 143
Up to 1 hour 33.57% 48
2-3 hours 14.69% 21
4-5 hours 9.79% 14
6-7 hours 11.19% 16
8-10 hours 16.78% 24
11-15 hours 4.90% 7
16+ hours 9.09% 13
Mean: (Hours) 5.30
Having breakfast in bed All Count
N 169
Up to 1 hour 71.01% 120
2-3 hours 17.16% 29
4-5 hours 6.51% 11
6-7 hours 2.96% 5
8-10 hours 1.18% 2
11-15 hours 1.18% 2
16+ hours 0.00% 0
Mean: (Hours) 1.53
Staying in bed late on a Sunday morning All Count
N 335
Up to 1 hour 31.04% 104
2-3 hours 50.15% 168
4-5 hours 11.34% 38
6-7 hours 4.78% 16
8-10 hours 0.00% 0
11-15 hours 0.60% 2
16+ hours 2.09% 7
Mean: (Hours) 2.64
Secretly following celebs on social media All Count
N 88
Up to 1 hour 45.45% 40
2-3 hours 21.59% 19
4-5 hours 17.05% 15
6-7 hours 7.95% 7
8-10 hours 5.68% 5
11-15 hours 1.14% 1
16+ hours 1.14% 1
Mean: (Hours) 2.89
Sneaking off for the day for a spa/massage All Count
N 74
Up to 1 hour 24.32% 18
2-3 hours 28.38% 21
4-5 hours 31.08% 23
6-7 hours 8.11% 6
8-10 hours 4.05% 3
11-15 hours 4.05% 3
16+ hours 0.00% 0
Mean: (Hours) 3.65
Playing on the games console when the kids aren't around All Count
N 143
Up to 1 hour 24.48% 35
2-3 hours 27.97% 40
4-5 hours 23.78% 34
6-7 hours 14.69% 21
8-10 hours 5.59% 8
11-15 hours 0.70% 1
16+ hours 2.80% 4
Mean: (Hours) 3.89
Eating food from my childhood e.g. spaghetti hoops on toast, fish finger sandwiches, Pot Noodle All Count
N 277
Up to 1 hour 67.51% 187
2-3 hours 16.97% 47
4-5 hours 7.58% 21
6-7 hours 4.33% 12
8-10 hours 2.53% 7
11-15 hours 0.72% 2
16+ hours 0.36% 1
Mean: (Hours) 1.76
Doing jigsaw puzzles All Count
N 207
Up to 1 hour 37.68% 78
2-3 hours 34.30% 71
4-5 hours 11.59% 24
6-7 hours 8.21% 17
8-10 hours 4.83% 10
11-15 hours 0.97% 2
16+ hours 2.42% 5
Mean: (Hours) 3.05
Watching soap operas - Eastenders, Coronation Street All Count
N 332
Up to 1 hour 20.78% 69
2-3 hours 42.77% 142
4-5 hours 21.08% 70
6-7 hours 9.04% 30
8-10 hours 3.61% 12
11-15 hours 1.20% 4
16+ hours 1.51% 5
Mean: (Hours) 3.43
Other (Q1) All Count
N 16
Up to 1 hour 50.00% 8
2-3 hours 12.50% 2
4-5 hours 25.00% 4
6-7 hours 0.00% 0
8-10 hours 0.00% 0
11-15 hours 6.25% 1
16+ hours 6.25% 1
Mean: (Hours) 3.50

How often, if ever, do you hide your guilty pleasures from your partner?

All Count
N 2002
All the time 7.99% 160
Sometimes 25.72% 515
Rarely 16.63% 333
Never 21.13% 423
N/A Don't have a partner 17.33% 347
N/A – I don't have any guilty pleasures 11.19% 224

How often, if ever, do you think your partner hides their guilty pleasures from you?

All Count
N 1655
All the time 10.82% 179
Sometimes 28.94% 479
Rarely 21.87% 362
Never 21.45% 355
N/A My partner does not have guilty pleasures 14.14% 234
N/A Don't have a partner 2.78% 46

Which health and beauty treatments, if any, have you kept from your friends? (Tick all that apply)

All Count
N 2002
I have never kept any health and beauty treatments from my friends 48.95% 980
Picking my nose (in the car) 10.89% 218
Cutting toenails on the sofa 10.79% 216
N/A I don't have any friends 9.14% 183
Dying my hair 8.69% 174
Been on a weight loss programme 6.34% 127
Wear makeup 5.44% 109
Wax/thread/pluck eyebrows 5.29% 106
Had other form of cosmetic surgery (outside of Botox/fillers) 5.00% 100
Using sun beds 4.90% 98
Had your teeth whitened 4.75% 95
Wax/shave my back 4.70% 94
Get manicures/pedicures 4.40% 88
Had Botox 3.90% 78
Get my partner to pluck my nose/ear hairs 3.90% 78
Had laser hair removal 3.80% 76
Wearing a hairpiece 3.75% 75
Having treatment for hair loss 3.50% 70
Had fillers 3.15% 63
Other, please specify 0.55% 11

Which of these things, if any, have you kept from your friends? (Tick all that apply)

All Count
N 1819
None of the above 52.45% 954
Got a crush on someone in your friendship circle 11.54% 210
Controversial political views 11.27% 205
My real school / uni grades (e.g., leaving them to believe they are better than they really are) 9.46% 172
Have a secret love of ABBA/cheesy music 8.41% 153
Have strange phobias 8.30% 151
How I met my partner (e.g., via online dating) 7.64% 139
Reading trashy books 7.42% 135
Have a big celebrity crush 7.37% 134
Which uni I really went to (e.g., letting them believe I went to Oxford not Oxford Brookes) 5.72% 104
Have a child/children not with your current partner 4.34% 79

Which of these habits, if any, have you kept/would you keep from someone you were newly dating? (Tick all that apply)

All Count
N 2002
N/A I haven't kept/wouldn't keep any habits from someone I were newly dating 38.91% 779
Sometimes picking nose 15.13% 303
Not showering everyday 14.14% 283
Being very messy - clothes all over the floor etc 12.69% 254
Leaving bathroom door open (while going to the toilet) 12.39% 248
Not changing bedsheets regularly 11.04% 221
Being a hoarder 9.64% 193
Biting nails 9.59% 192
Not always washing hands after going to the loo 8.04% 161
Drinking from the milk carton 7.89% 158
Often being late 7.34% 147
Being a smoker/vaper 6.69% 134
Serving a 'homemade' meal, which I bought at the supermarket 6.14% 123
Being a clean freak/germaphobe 5.74% 115
Sleeping with the light on 5.74% 115
Never cooking/always eating ready meals 5.69% 114
Singing in the shower 5.14% 103
Owning an extensive collection – e.g. dolls, porcelain cats 5.14% 103
Living in a dilapidated house 5.00% 100
Still living at home/with my parents 4.65% 93
Not owning an iron / mop / everyday cleaning equipment 4.20% 84
Having excessive number of pets (e.g. cat lady) 3.95% 79
Having a train set in the garage/spare room 3.30% 66
Other, please specify 0.40% 8

If your friends knew all your secrets, do you think they would disown you?

All Count
N 1819
Yes (Net) 21.61% 393
Yes, definitely 7.64% 139
Yes, possibly 13.96% 254
No 56.40% 1026
Not sure 9.40% 171
N/A I don't have any secrets 12.59% 229

Do your secrets…? (Tick all that apply)

All Count
N 1773
Don't bother you at all 43.77% 776
Pop into your head at random times (e.g., during a work meeting) 23.97% 425
Not applicable 15.45% 274
Keep you awake at night 13.09% 232
Give you nightmares 10.89% 193
Other, please specify 0.17% 3