Spotlight Sports Group (SSG) has today announced it has agreed on a deal to supply Future PLC with sports betting content. The content is built to purpose as part of Spotlight Sports Group’s recently launched ‘Publisher Solutions’.
Future PLC will deploy the flexible, content, and odds-driven smart modules firstly across their FourFourTwo brand. Integrated seamlessly into FourFourTwo’s native and web platforms, the smart content modules provide a natively designed, contextual sports betting experience. The modules are designed specifically to allow FourFourTwo to build new sports betting value from their sports content output.
As per the deal, Future PLC will include odds-driven modules in content across its FourFourTwo brand. The modules are specifically designed to allow FourFourTwo to build new sports betting value.
The modules integrate live odds from bet365, which allows FourFourTwo to provide multiple calls to action that maximise conversion.
The betting experience provided by the mentioned modules is enhanced by coverage offered by Spotlight Sports Group.
Additionally, the module offers sports betting insight on more than 20 leagues and cup competitions.
Spotlight Sports Group B2B Director Will Fyler said: “We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetise their sports audience.