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A long-term partnership extension has been agreed between Inspired and Betfred

A long-term partnership extension has been agreed between Inspired and Betfred

Betfred and Inspired Entertainment have extended their partnership in retail virtual sports.

Since 2000, Inspired has delivered virtual horse races, dog races, and bingo games to Betfred, where they are available in over 1,400 retail locations.

Betfred Group COO Mark Stebbings said: “Inspired has been a trusted key supplier, and their virtuals have proven to be very popular with our customers in our retail venues. We have been impressed with their continued innovation in virtuals and we are excited that our customers will continue to enjoy Inspired’s best-in-class content.”

With over 32,000 retail channels and 100 websites in 35 countries, Inspired's Virtual Sports have a global player base.

“Inspired and Betfred have a proven and successful partnership. Betfred was one of the first retail operators to add multiple concurrent channels of content in the UK LBO sector, and have seen how successful this strategy has been in attracting players both pre and post the Covid-19 lockdown periods,” said Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired.

He continued: “We are thrilled to be extending our longstanding relationship, which is a testament to the strength of our Virtual offerings.”

During the first quarter of 2022, Inspired reported a 166% increase in revenue over the same period last year.

After suffering losses due to pandemic-related restrictions the previous year, Inspired's gaming and leisure businesses have returned to pre-pandemic operating strength.