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888 stops operations ahead of SI sportsbook launch in New Jersey,

888 stops operations ahead of SI sportsbook launch in New Jersey,

US.- The UK’s 888 Holdings has announced that its 888Sport brand has stopped offering sports betting in New Jersey as it prepares to launch its regulated Sports Illustrated-branded sportsbook in the state. The online gaming and betting operator announced the launch of the SI sportsbook in June.

888Sport launched in New Jersey in 2018. Customers can withdraw any remaining funds, and open bets will be honoured.

888 first announced the launch of a Sports Illustrated-branded betting and gaming website in the US market in June 2021, through a partnership with the media giant.

In 2020 888 announced several multi-year agreements in Colorado, Indiana and Iowa, launching a its SI Sportsbook in Colorado in September.

These agreements were the result of a deal between 888 and Authentic Brands Group (ABG). ABG acquired Sports Illustrated from Meredith Corporation in 2019 for $110m.